YSL Makeup Creative Director, Lloyd Simmonds’ says that “The most beautiful face is one where the personality truly stands out: it is a question of a glow, a force.”

Yves Saint Laurent Beauté just launched their newest offering, Mascara Vinyl Couture with the intention of helping do just that. With 9 high-impact pigmented shades, the line makes it easy to express yourself – sticking with one classic or experimenting with different color combos. I (of course) had to try ‘I’m The Clash’ – an intense black so rich it puts jet to shame.

Perfectly sleek, shiny volume with a curvaceous lengthening effect – not to mention a show-off worthy bottle, mandarin + blackcurrant infused scent, and argan & sweet almond oil to protect lash fibers – it’s everything I want in a mascara. I’m looking forward to trying No.2 – I’m the Unpredictable (aubergine) and No.8 – I’m the Storm (shimmering silver) soon, but…

Who am I today? I’m the Clash. No.1. Edgy, minimal and straight to the point.

photos: Denver Rodrigues hair + makeup: Caroline Levin (P1M)